CAREER EXPERIENCE

March 2019 – Present

Flohr Management Group, Inc., Mount Joy, PA
Ground Flohr Marketing
President/Owner
Experienced Sales and Marketing Specialist, Project Manager and Idea Generator

• Follows a consultative sales approach that includes interviewing, listening and discovery skills to understand the current business environment, learn the existing strengths and weaknesses and comprehend future initiatives and goals
• Helps discover opportunities for growth, identifies problem-solving strategies and recommends specific solutions to facilitate forward progress
• Provides external marketing resources, expert role-players, trained professionals and industry partners and engages/directs them on behalf of the client to achieve project-based goals and initiatives
• Manages, leads and serves in a primary role for sales and marketing projects, completing assigned tasks and objectives
• Works well within your company resources, ownership team and employees to respect roles, while integrating and utilizing existing skill sets
• Brings a strong focus on customer acquisition, customer retention and new business development

May 2014 – March 2019

Innovative Technologies in Print (ITP), Elizabethtown, PA
Vice President, Sales and Marketing
Consistent Leader, Developer, Strategist and Relationship Builder

• Officer of a multi-million dollar company who managed and led a team of experienced print sales executives to 14% revenue growth over the last 3 years
• Consistently maintained and grew sales over the last 5 years within personal customer base and house accounts, including 42% growth in the first 6 months of Fiscal 2019
• Led the company’s marketing efforts and outreach in print, web, digital marketing, email marketing and social media
• Implemented external strategies for customer retention and new business development
• Responsible for personal and company sales initiatives in commercial digital/offset/large format printing, automated mailing, warehousing, fulfillment, graphic design, website development, marketing services, direct mail and direct response strategies and digital storefront software solutions to companies located in Pennsylvania and surrounding states
• In 2018 and early 2019, played instrumental roles in securing three separate annual customer contracts totaling $550,000 in new revenue, as well as in securing future growth within new divisions of the company’s largest customer

Jan 2007 – May 2014

Pulse Direct, Inc., Elizabethtown, PA
President/Owner
Completed Company Acquisition, Business Management and Ongoing Sales

• Purchased assets of Cutting Edge Press, Inc. from previous ownership and established a new corporate entity
• Completed a successful physical location transition and the acquisition of Cutting Edge’s customer base, 12 key employees, proprietary software and office equipment
• Established comprehensive agency-level services for customers including printing, graphic design, copywriting, direct mail, website development, logo design, local marketing capabilities and more
• Expanded and developed expertise in specialized niche markets including higher education, security, healthcare, dental, retail pharmacy and small business
• Executed business owner roles and personally generated over 50% of overall sales revenue
• Completed sale, merger and acquisition of Pulse Direct, Inc. in May 2014, assuming the VP of Sales and Marketing role for the acquiring company

2002 – 2006

Cutting Edge Press, Inc., Elizabethtown, PA
Promoted from Sales Manager to Vice President and then explored purchase and ownership opportunities

Jan 2005 – December 2006

Vice President, Sales and Marketing

• Implemented new sales strategies, developed new niche markets including colleges and universities, healthcare, family entertainment centers and pool/spa companies
• Developed marketing for new account acquisition including direct mail concepts and Google AdWords/Pay Per Click campaigns
• Established association memberships, trade show exhibiting, networking strategies and developed/delivered sales presentations to business owners and managers in key markets
• Assumed responsibilities for company’s day-to-day operations in January 2005, managed staff of 15 employees, including sales, design, mailing and accounting departments

June 2002 – Jan 2005

Sales Manager

• Managed a team of 6 sales representatives and led the team to 25% revenue growth in 2004
• Changed the entire sales and business approach in 2003 to focus on niche market expertise and relationship building

July 2000 – May 2002

Journal Publications, Inc., Harrisburg, PA
Corporate Project Manager, Central Penn Business Journal
New Publication Development, Direct Sales and Sales Management

• Increased revenues in the Corporate Projects division by over 40% in 20 months

EDUCATION

Shippensburg University of Pennsylvania, Shippensburg, PA
BA in Communications/Journalism/Public Relations

REFERENCES/CONTINUING EDUCATION AND ASSOCIATION MEMBERSHIP ROLES AVAILABLE UPON REQUEST