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It’s All About the Opportunity

Your day is filled with them. Whether meeting with a client, saying “Good Morning” to your co-worker in the hallway, securing new business, working on a marketing endeavor or fighting to make a deadline, we all have the opportunity to succeed or fail on the smallest and largest tasks that hit our plates each and…

THE DIRECT MAIL STRATEGY…IS IT MAKING A RETURN?

As consumer retail and the professional services industries continue to evolve heading into the second half of 2022, I’m noticing that the role of direct mail marketing is shifting again as well. Several economic conditions and seismic changes have occurred over the last two years that have altered business and consumer buying habits and in…

You Always Get What You Pay For

I’ve learned over the years that there is a universal relationship between prospective customers and the companies they are interested in hiring to complete a specific project. The relationship stretches across many industries and focuses on the comprehensive price of goods and services, in relation to a prospective customer’s perception of time value versus project…

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A favorable position or privileged opportunity, usually obtained by early participants, used especially in the phrase getting in on the ground floor

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A favorable position or privileged opportunity, usually obtained by early participants, used especially in the phrase getting in on the ground floor